Clean Beauty is More Than a Trend—It’s a Wake-Up Call

Holistic Skincare for Dry Mature Skin: Ayurvedic Solutions for Radiance

Skincare is undergoing a transformation

Skincare is undergoing a transformation. Not because of a new viral ingredient or flashy ad campaign, but because more people are asking the right questions.

What am I really putting on my skin?
Where does it come from?
And—perhaps most importantly—is it safe?

At Alam Farma, we’ve always believed that skincare should be a ritual of care—one that honours both the body and the earth. And today, that belief feels more urgent than ever.

Narrated by Keke Palmer, Not So Pretty is the first in-depth documentary exposing the hidden dangers in the beauty and personal care industry. From the creators of Allen v. Farrow and The Hunting Ground, this powerful film uncovers toxic ingredients, industry secrets, and safer ways to care for your skin.

The truth is, much of the beauty industry has been built on silence—on long, unpronounceable ingredient lists, on unregulated chemicals, and on promises that prioritise appearance over wellbeing. Behind the glossy ads and luxurious packaging lies a deeper story: one of hidden risks, health concerns, and environmental cost.

Not So Pretty pulls back the curtain and invites us to see clearly. It reveals why more people are turning to brands rooted in integrity, transparency, and care. Because when you know the truth, beauty becomes more than skin deep—it becomes a choice. One that can heal, empower, and protect.

What Clean Beauty Means to Us

At Alam Farma, clean beauty isn’t a buzzword. It’s our baseline.

It means:

Transparency in every ingredient we use
Formulas free from endocrine disruptors, artificial dyes, and synthetic fragrance
A commitment to safe, effective, botanically based skincare
Packaging and production processes that respect the land and local communities

Clean beauty is skincare that does no harm—and delivers real results.

When Nature and Science Work Together

We honour ancient practices, but we also embrace innovation. One of the most exciting additions to our botanical formulas is Fullerene Carbon 60, a cutting-edge antioxidant celebrated for its unparalleled ability to neutralise free radicals.

Why We Use Fullerene C60:

Scientifically proven to combat oxidative stress more effectively than Vitamin C
Helps maintain collagen integrity and visibly improves skin tone and elasticity
Boosts the stability and efficacy of plant-based formulas—without synthetic preservatives

This next-generation molecule is a key active in The Serum—our daily oil elixir designed to restore glow, resilience, and hydration using a potent fusion of moringa oil, fermented botanicals, and advanced antioxidants.

Discover The Serum – A minimalist masterpiece. Small batch-crafted in Bali, The Serum delivers maximum results with minimal ingredients. Fast-absorbing and deeply reparative, it’s the ritual your skin didn’t know it was missing.

Ingredient Integrity Starts at the Source

Your skin absorbs what you apply—so every ingredient matters.

That’s why we:

Grow or wildcraft many of our botanicals on our farm in Bedugul, Bali
Partner with regenerative farmers across Indonesia
Use slow-extraction and cold-infusion techniques to preserve potency

From aloe vera leaf to fermented botanicals, every drop of our formulas carries the intelligence of the plant, untouched by unnecessary processing.

What We Leave Out (And Why It Matters)

The cosmetics industry is largely unregulated. While the U.S. bans only 11 ingredients from cosmetics, the EU bans over 1,300.

This gap is alarming—but it also fuels our commitment to create safe skincare by design.

We leave out:

Parabens & Phthalates – Linked to hormonal and reproductive disruptions
Artificial Fragrance – A leading cause of irritation and hidden toxins
Silicones & Petroleum-Based Ingredients – Non-biodegradable and clogging
Unnecessary Fillers – Because purity is powerful

Building a Clean Ritual

You don’t need a 10-step routine. You need intention.

How to start your clean beauty ritual:

Cleanse gently – Use oil-based cleansers that maintain your skin’s protective barrier
Hydrate with purpose – Choose hydrosols and extracts that replenish, not strip
Nourish deeply – Reach for antioxidant-rich oils and postbiotics like Sphingomonas Ferment Extract
Simplify your shelf – Choose multi-functional, whole-plant products that support your skin’s natural rhythm

The Radiance Ritual is our three-step approach to daily care—gentle, minimal, and made with purpose. Crafted with pure botanicals and time-tested ingredients, it’s everything your skin needs, and nothing it doesn’t.

Because true beauty doesn’t come from complexity—it comes from consistency, care, and what you choose every day.

Choosing clean beauty is more than a skincare decision—it’s a lifestyle rooted in awareness, simplicity, and sustainability. At Alam Farma, we craft each product with intention, using whole-plant ingredients, ethical sourcing, and time-honoured methods that honour both your skin and the earth. Whether you’re just beginning your journey or refining your natural skincare routine, let this be your invitation to return to what’s real. Strip back the excess, tune into your skin’s rhythm, and trust in the power of botanical beauty. Because when your skincare is clean, your ritual becomes a healing practice.

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Clean Beauty is More Than a Trend—It’s a Wake-Up Call